Amazon is targeting customers in Kenya who want to pay in cash

Amazon is tapping into e-commerce customers in Kenya who want to pay for goods in cash.

The e-commerce giant has rolled out a service that will allow customers to purchase goods and then pay for them at a local Western Union retail agent. During checkout, a special QR code will be generated that will be used to verify the customer’s identity and matched to the order confirmation for payment. Dubbed Amazon PayCode, the cross-border payment option has been launched in Kenya in Africa, along with nine other countries in Asia and Latin America.

Source: Quartz Africa. Full article here.